Public Relation and Marketing Executive Job Description:

BML Istisharat is seeking a highly skilled, creative, self-motivated and dynamic PR and Marketing Midlevel Executive to promote BML Istisharat products and services while strengthening the company profile.

This is an offer for a full time job located in Beirut – Lebanon.

Please submit your application to ist@istisharat.com.

Responsibilities and Duties:

Cooperate with BML Istisharat management, products managers and sales team to:

  • In a first phase: closely work with the specialized re-branding and website development firm being engaged by BML Istisharat to:

    • Modernize The Company’s brand identity, prints and digital communications
      including:

      • Revised company and products logos;
      • Key colors, colors palette, fonts and corporate typefaces, style for images;
      • Business cards template;
      • Company and products presentation templates;
      • Letter head template;
      • Company and products brochures.

    • Design and Develop a new website.

  • Then continuously:
    • Maintain the content of the company’s deployed website;
    • Make use of a Sales and Marketing CRM tool and maintain the database detailing:
      • BML Istisharat customers including the implemented products / modules,
      • BML Istisharat distributors including their contractual terms, target KPIs, recent projects and clientele coverage initiatives,
      • Potential prospects including their current solutions and identified needs;
    • Take in charge the relationships with partners,
    • Plan publicity strategies and campaigns;
    • Develop annual PR plan (with associated budget) using appropriate strategies and tactics;
    • Maintain relationships with magazines / rankings organizations;
    • Write and produce presentations and press releases;
    • Organize and attend promotional events;
    • Assess opportunities for sponsorships and other partnerships and manage relations
    • Maintain marketing materials in collaboration with the designing and printing firms;
    • Ensure general communication with clients;
    • Gather, compile, analyze and distribute relevant market data;
    • Analyze results of PR campaigns or efforts and prepare reports;

Qualifications and Experience

  • Holder of a relevant degree in the subject matter: Marketing, Public Relation, Communication.
  • Minimum 5 years of experience in marketing, PR and communication.
  • Application software market sector knowledgeable; Banking and Insurance being an added
    value.
  • Excellent communicator both orally and in writing with good interpersonal skills.
  • Experience in marketing strategies development and maintenance.
  • Creative with ability to prioritize and plan.
  • Good IT skill (office tools and web content); Experience in the use of CRM tools would be a plus.
  • Ability to work independently and as part of a team.
  • Flexibility and ability to undertake multiple tasks within time constraints.